Challenge: Launch dates are set, however, media buy requires more planning.

Solution: Epic Connect’s powerful advertising platform works in real-time. Developments can rapidly deploy advertising campaigns at scale to premium content providers in a matter of hours getting market coverage in real-time. Delivery tactics can be specific to hour of day, day of week or even specific to the weather conditions. The reverse is true to stop campaigns at a minutes notice.

Challenge: Print advertising budgets only covers a small market segment

Solution: Print advertising is one of the most effective way to reach highly targeted real estate seekers. However, print budgets are often expensive and require a great deal of planning to maximize it’s benefits often leading to selection guesswork and uncertainty. Although not a replacement for print advertising, Epic Connect significantly boosts awareness and web visits through it’s highly efficient targeting engine. Often a single full page print ad is equivalent to hundreds of thousands of ad impressions and weeks of market coverage and a wider geographical coverage. Moreover, running Epic Connect parallel to print advertising exponentially increases awareness and engagement.

Challenge: Increase market awareness registration for development

Solution: Despite advertising efforts, awareness can be low due to factors beyond advertising such as missed opportunities with specific target audiences, geographic coverage, messaging and hidden buyers just to name a few. Epic Connect’s powerful targeting engine can put your development in front of a wider audience with a broader reach and depth into the market.

Challenge: Competition is taking away the leads

Solution: The hype created by your competition may actually be good for your development. We carefully analyze competitors and their selling features levelling the playing field by targeting those potential buyers who have visited a competitor’s website. Through our ‘conquest’ tactic, Epic Connect is able to target buyers who have searched for specific project names/developments, locations, addresses or visited presentation centres. The reverse can be said about boasting features that are unique to your development.

Challenge: Increase touch point frequency

Solution: Direct mail campaigns are a great way to connect with homeowners. Specific postal walks and neighbourhood targeting has made direct mail a proven advertising strategy and continues to be one of the most valuable marketing tools for marketers. Epic Connect takes direct mail to a whole new level by dramatically increasing touch point frequency. Epic Connect’s fully integrated postal walk system allows the same homeowners to encounter development ads weeks prior to the actual delivery of direct mail ads. The increased familiarity helps potential buyers to recognize the direct mail piece which increases ‘open rates’.

Challenge: Launch event is fast approaching and you need traffic

Solution: Timing is everything. Notifying the market of a launch event can be challenging. Gone are the days of huge announcement on weekend papers. Not only costly and risky but project launches have become more sophisticated with RSVP invitations, priority previewing and phased launch dates. Driving traffic to each of these initiatives requires well planned tactics. Epic Connect can be programmed to match specific launch dates and events but more than that, deliver ‘impulse’ ads that use campaign messages such as “Today”, “In 5 Hours”, “2PM” or even “You’re within 500 Meters from us”.

Challenge: You were top-of-mind, now you’re second or third in mind.

Solution: Although it has happened many times, single day sell-outs are not always possible. This means, developments and marketing professionals have to spend a great deal of time and effort to stay top-of-mind. Epic Connect is a fantastic way to stay connected with buyers and follow-up. Our ‘follow’ program has been engineered to follow potential buyers who have visited/registered at your development. Adding our dynamic messaging opens up a whole new level of follow up ads to be served specifically for the potential buyer(s).