Epic Connect is paving the way to connect developments with buyers. Developers and project marketers can advertise beautiful rich media display ads in premium websites in real-time and in huge scale. Epic is proud to be one of a select few authorized advertising platform providers for many of the top tier publishers and content providers in North America. Epic Connect allows project marketers to reach highly targeted buyers through it’s audience profiling engine which is specifically tailored for the real estate market. Project advertisements can be delivered to target audiences at specific time of the day and at specific locations with pin point accuracy. Simply put, Epic Connect’s digital advertising platform has become the secret weapon for many successful project marketers.
Increase awareness for your project and entice target audiences to learn more about the development all the while gathering data to help strengthen followup campaigns.
Promote priority registrations and exclusive early registration privileges to highly targeted potential buyers through our Real Estate specific audience profiles.
Program Ads to announce special event dates and important launch dates to residents in specific postal walk locations.
Utilize location and time specific targeting to drive traffic to presentation Centres.
Target geographic locations that are much wider and broader than traditional advertising tactics. Target specific pockets of residential homes or cover entire cities.
Target specific publications locally, nationally or internationally while leveraging Big Data to serve ads only to those who meet necessary criteria.
Epic Connect allows advertisements to be served dynamically based on the person viewing the advertisement. This means, advertisements can be specific to Sq.Ft., # of bedrooms or even colour schemes. Dynamic Messaging is a powerful way to connect with relevance. Something traditional advertising can’t do.
What better time to showcase your development to the potential buyer when they’re reading the latest development plans announced by the city. Or when an editorial about soaring real estate prices article makes headlines. Your development can be there. Even better, we can target ALL content related to positive and informative real estate content across major publishers.
As one of the most powerful features of Epic Connect, developments can specify the exact buyer profiles. From Wine lovers, brand specific car owners, private jet owners to real estate investors and home owners looking to sell, Epic Connect can make the connection.
Challenge: Launch dates are set, however, media buy requires more planning.
Solution: Epic Connect’s powerful advertising platform works in real-time. Developments can rapidly deploy advertising campaigns at scale to premium content providers in a matter of hours getting market coverage in real-time. Delivery tactics can be specific to hour of day, day of week or even specific to the weather conditions. The reverse is true to stop campaigns at a minutes notice.
Challenge: Print advertising budgets only covers a small market segment
Solution: Print advertising is one of the most effective way to reach highly targeted real estate seekers. However, print budgets are often expensive and require a great deal of planning to maximize it’s benefits often leading to selection guesswork and uncertainty. Although not a replacement for print advertising, Epic Connect significantly boosts awareness and web visits through it’s highly efficient targeting engine. Often a single full page print ad is equivalent to hundreds of thousands of ad impressions and weeks of market coverage and a wider geographical coverage. Moreover, running Epic Connect parallel to print advertising exponentially increases awareness and engagement.
Challenge: Increase market awareness registration for development
Solution: Despite advertising efforts, awareness can be low due to factors beyond advertising such as missed opportunities with specific target audiences, geographic coverage, messaging and hidden buyers just to name a few. Epic Connect’s powerful targeting engine can put your development in front of a wider audience with a broader reach and depth into the market.
Challenge: Competition is taking away the leads
Solution: The hype created by your competition may actually be good for your development. We carefully analyze competitors and their selling features levelling the playing field by targeting those potential buyers who have visited a competitor’s website. Through our ‘conquest’ tactic, Epic Connect is able to target buyers who have searched for specific project names/developments, locations, addresses or visited presentation centres. The reverse can be said about boasting features that are unique to your development.
Challenge: Increase touch point frequency
Solution: Direct mail campaigns are a great way to connect with homeowners. Specific postal walks and neighbourhood targeting has made direct mail a proven advertising strategy and continues to be one of the most valuable marketing tools for marketers. Epic Connect takes direct mail to a whole new level by dramatically increasing touch point frequency. Epic Connect’s fully integrated postal walk system allows the same homeowners to encounter development ads weeks prior to the actual delivery of direct mail ads. The increased familiarity helps potential buyers to recognize the direct mail piece which increases ‘open rates’.
Challenge: Launch event is fast approaching and you need traffic
Solution: Timing is everything. Notifying the market of a launch event can be challenging. Gone are the days of huge announcement on weekend papers. Not only costly and risky but project launches have become more sophisticated with RSVP invitations, priority previewing and phased launch dates. Driving traffic to each of these initiatives requires well planned tactics. Epic Connect can be programmed to match specific launch dates and events but more than that, deliver ‘impulse’ ads that use campaign messages such as “Today”, “In 5 Hours”, “2PM” or even “You’re within 500 Meters from us”.
Challenge: You were top-of-mind, now you’re second or third in mind.
Solution: Although it has happened many times, single day sell-outs are not always possible. This means, developments and marketing professionals have to spend a great deal of time and effort to stay top-of-mind. Epic Connect is a fantastic way to stay connected with buyers and follow-up. Our ‘follow’ program has been engineered to follow potential buyers who have visited/registered at your development. Adding our dynamic messaging opens up a whole new level of follow up ads to be served specifically for the potential buyer(s).
The Canadian Premium Audience Exchange (CPAX) is the premier access point to top tier real time English and French digital inventory in Canada. Established by key publishers: CBC/Radio-Canada, Rogers, and Shaw in 2011, its automated platform delivers scalable reach and granular targeting from one convenient touch-point and now includes 15 member publishers across the Canadian ecosystem. Its 100% premium environment solves the brand investment issues that plague the programmatic media space.